Alo Yoga

Alo Yoga is a Los Angeles-based premium yoga and activewear brand founded in 2007. The name ALO stands for "Air, Land, Ocean" — reflecting the brand's connection to the natural world. Alo occupies a distinct position in the yoga market as simultaneously a fashion brand and a serious yoga equipment provider.

Brand Aesthetic and Positioning

Alo is associated with the "LA yoga scene" aesthetic — stylish, Instagram-worthy, and celebrity-endorsed. The brand is prominently featured in social media yoga content and has a large following among practitioners who value both performance and visual appeal. Their retail stores (primarily in US cities) are designed as lifestyle destinations.

The Alo Mat

Alo's yoga mats use natural rubber bases with polyurethane top surfaces — construction similar to Liforme. Key features:

• Natural rubber base: 3.5-5mm, sustainably sourced
• PU top surface: Excellent grip in dry and sweaty conditions
• Alignment lines: Some models feature alignment guides
• Design: Premium aesthetic with branded colorways

Sustainability

Alo uses natural rubber and makes sustainability commitments including responsible sourcing. The brand is certified B Corporation, reflecting environmental and social responsibility standards.

Pricing

Alo mats are priced at $118-$138, at the upper end of the premium market. The brand's premium positioning reflects both material quality and brand cachet.

Who Chooses Alo

Alo appeals to practitioners who:

• Want performance quality comparable to Liforme or Lululemon
• Value a fashionable aesthetic and brand identity
• Practice in urban studios where brand visibility matters
• Are willing to pay premium price for lifestyle brand value