Lululemon

Lululemon Athletica is a Canadian athletic apparel company founded in 1998 in Vancouver, British Columbia. While primarily known for premium yoga pants and athletic clothing, Lululemon produces several well-regarded yoga mats that compete in the premium market.

Lululemon's Yoga Mat Line

Lululemon's mats are manufactured with natural rubber bases and polyurethane top surfaces — a construction similar to Liforme and other premium brands. Their flagship mat, The Mat, is a 5mm natural rubber mat with alignment lines and a PU top surface.

Key products include:

• The Mat: 5mm natural rubber with PU top and alignment lines
• The Reversible Mat: Double-sided 5mm mat
• The Travel Mat: 1.5mm foldable travel option

Alignment Lines

Lululemon's mats feature alignment lines — a center line and positional guides — similar to Liforme's GuidAlign system. These printed guides are particularly popular with alignment-focused practitioners.

Brand Positioning

Lululemon occupies the premium lifestyle segment — their mats are priced at $98-$118, competitive with other premium brands. The brand's strong retail presence (physical stores worldwide and online) makes their mats widely accessible.

Controversy and Criticism

Lululemon has faced criticism regarding product quality consistency and customer service. Some practitioners report quality variations between batches. The brand's premium pricing relative to some dedicated yoga mat companies (like Manduka or Liforme) is also debated.

For many practitioners, however, the brand's combination of quality construction, design, and retail accessibility makes Lululemon mats a compelling choice.