prAna

prAna is an American outdoor and yoga lifestyle brand founded in 1992 in Carlsbad, California. The name references the Sanskrit concept of prana (life force/vital energy). Originally focused on climbing and yoga apparel, prAna has expanded into yoga mats and accessories with a strong emphasis on sustainability and ethical manufacturing.

Sustainability Commitment

prAna is one of the outdoor/yoga industry's more established sustainability-focused brands:

• Fair Trade Certified: Factory workers receive fair wages and safe conditions
• bluesign Certified fabrics: Responsible chemical use in textile production
• Organic and recycled materials: Used throughout their apparel and mat lines
• B Corporation Certification: Meets rigorous social and environmental standards

In 2014, prAna was acquired by Columbia Sportswear, a move that expanded their distribution while the brand maintained its sustainability identity.

Yoga Mat Line

prAna's yoga mats use eco-conscious materials:

• Natural rubber mats: Sustainably sourced rubber with textured surfaces
• Cork mats: Cork over natural rubber for anti-microbial properties
• Recycled materials: Some lines incorporate recycled content

prAna mats are positioned in the mid-premium range ($60-$90), making them accessible to eco-conscious practitioners who don't want to pay top-tier pricing.

Who Chooses prAna

prAna appeals to practitioners who:

• Prioritize ethical and sustainable manufacturing across their gear
• Practice yoga, climbing, or other outdoor activities and want one brand
• Want good-quality eco-friendly mats at moderate price points